BHJ is entering the vast South American market. With the co-ownership of the Brazilian company MARP the way is paved for further development of our global strategy.
MARP is headquartered in São Paulo, Brazil and has 113 employees. Established in 2003 it specializes in collecting and processing by-products from Brazilian pork -, beef – and poultry slaughterhouses. Production takes place in MARP’s own plants in São Paulo and Ibiporã, Parana State and both plants have substantial freezing capacities. The finished, frozen products are sold nationally as well as internationally within three segments: Human consumption, pharmacy and pet food.
Good match on quality and hygiene
MARP holds many similarities compared to BHJ, and that is why the partnership has become a reality. “We have known and traded with the people from MARP in almost 10 years and have come to know them as valuable business relations as well as personal friends”, says Global Food Director, Martin Blindbæk, “and we have always valued the very high standards of quality and hygiene which have been the hallmark of MARP. That is why they make such a perfect fit for us.”
We have always valued the very high standards of quality and hygiene which have been the hallmark of MARP. That is why they make such a perfect fit for us. Global Food Director Martin Blindbæk
Excitement at MARP
These thoughts work both ways. In the words of one of the owners, Commercial Director, Ms. Maria Carmo “all of us at MARP are excited for embarking onto this very promising partnership. MARP and BHJ have had a long-standing and very successful supplier-customer business relationship for over a decade now, so when Mr. Torben Matzen approached us with the idea of BHJ becoming a partner of MARP, we knew right there and then that this would be a great business opportunity for both companies and that we would be able to accomplish a great deal together. I feel confident about this partnership having such promising future because of the values we share. Our relationship is based on trust, synergy, work philosophy and business acumen. With these ingredients added to the expertise and vision that both companies bring to the table we can confidently operate as a Latin American power-house in the meat and by-product industry sourcing regionally and supplying globally, and ultimately leverage each other’s networks to pave the way to a sustainable business growth.”
We can confidently operate as a Latin American power-house in the meat and by-product industry sourcing regionally and supplying globally Commercial Director, Ms. Maria Carmo
Foothold in South America
The co-ownership of MARP also has a commercial angle giving BHJ a foothold in the South American market where Brazil is a vast market for meat and by-products and has potential to become even bigger. But also in a larger scheme of things the co-ownership makes sense as it will further support our global business strategy. Going forward, the MARP plants may be able to service the North American pet food and pharmacy markets, and as MARP is already exporting to Asia and Africa, BHJ will be in a stronger position to support and develop our activities on these markets.